It’s not easy, but it first begins with listening to your audience, and it proceeds by acknowledging those opinions and implementing them into your game and messaging. “Achieving such strong fandom is something all brands try to achieve. Call of Duty was found to have the most loyal fan base, surpassing even Fortnite and GTA. The incredible levels of engagement seen by Call of Duty are backed up by a recent study conducted by Interpret on the top gaming and entertainment brands in America. We’re also seeing new franchise highs for this console generation in hours played, hours per player and average daily players.” “Players are having a great time and are continuing to engage across the multiplayer experience at the highest level in years. “The momentum for Modern Warfare from day one has been incredible,” Byron Beede, general manager of the Call of Duty brand, said in a statement. Additionally, Modern Warfare has become the most-played Call of Duty game from this console generation, according to a press release from Activision. Now, roughly two months later, it has broken the $1 billion mark. When Modern Warfare-this year’s entry in Activision's multi-billion dollar Call of Duty franchise-launched in October, it was to the tune of over $600 million in just three days. 2019 has been "one of Call of Duty's strongest years in history," according to NPD's Mat Piscatella. The game has been the most-played Call of Duty multiplayer this console generation.